Dynamic Content Management Essay Example | Topics and Well Written Essays - 2500 words - 1

Dynamic Content Management - Essay Example The basic operation of a Web content management system was set out clearly in the 1990s by the then MIT (now Harvard) database expert Philip Greenspun (2003). CMS is defined as those: â€Å"principles and practices around developing, managing, maintaining, and deploying (web) content in an organization† (Nakano, 2002) CMS concerns itself with the organizational tasks, goals and roles which lead to high quality content and accurate, attractive, useful websites which are easy to use. The average organisation's Web site or intranet has anywhere between one thousand and one million pieces of content. By the time the organisation has reached this size, it has a substantial Web content management challenge. What is a Web Content Management System? From Cascading Style Sheets through XML, has now evolved into the web CMS environment, where USD6.4 billions is expected to be spent by 2007 according to IDC. In a Web Content Management system the design and presentation of content on a Web page is separated from the content creation process. This is because Web pages and links can be dynamically generated from information held in a database. TerminalFour’s Site Manager is an example of a commercial off the shelf product which has found favour with commercial, public and academic sectors. By making use of XML (extensible Mark up Language), a CMS can also allow content that is stored in the database to be repurposed for different devices such as mobile phones, handheld computers, kiosks and Web TV as well as PCs.